After Designer Aurora James called out four of the biggest retailers in America to commit to a 15 percent pledge, Sephora has been the first major beauty company to accept the challenge. Sephora has pledged to devote 15 percent of its shelf space to Black-Owned products. Before the pledge, the beauty company only carried three major Black-Owned beauty brands including Fenty Beauty, Pat McGrath Labs, and Briogeo.
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