R&B singer, H.E.R is L’Oréal Paris newest global ambassador. The Grammy award winning singer will join the brand in their mission to inspire women everywhere. In H.E.R’s L’Oréal debut, she is featured in the brands campaign for L’Oréal Paris Elvive Dream Lengths curl line. In the campaign she is seen is a hoodie that says “I’m Worth It” advocating diversity in the beauty industry and nodding to L’Oréal’s commitment to support all women on their journey to self-worth.
H.E.R told ESSENCE in recent interview “L’Oréal Paris is one of the first makeup brands I ever used and loved and now to be an international spokesperson is a dream come true.”