Band-Aid Says It Will Start Selling Bandages In Darker Shades

After a global uprising against the racial injustices of this country, the Band-Aid brand announced on Instagram that they will start selling darker shades of bandages to show their “solidarity” with the Black Lives Matter Movement. 

 

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We hear you. We see you. We’re listening to you.⁣ ⁣ We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.⁣ ⁣ We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.⁣ ⁣ In addition, we will be making a donation to @blklivesmatter.⁣ We promise that this is just the first among many steps together in the fight against systemic racism.⁣ ⁣ We can, we must and we will do better.

A post shared by BAND-AID® Brand Bandages (@bandaidbrand) on Jun 10, 2020 at 7:00am PDT

“We hear you. We see you. We’re listening to you. We are committed to launching a range of bandages in light, medium, and deep shades off Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you”, stated the brand on social media. 

Many people took to Twitter to vocalize their thoughts over the brand’s sudden recognition of Black skin. Some even called out the brand for following in the footsteps of the bandage company called ‘TruColour’. 

“Don’t celebrate BandAid’s attempt at diversity inclusion. Everyone is acting like this is so groundbreaking. TruColour has been around since 2014, been in Targets around the country for 2 years, AND have Black people on their leadership team. So plz support the ORIGINALS”, A Twitter user stated. 

Dont celebrate BandAid’s attempt at diversity inclusion. Everyone is acting like this is so groundbreaking. TruColour has been around since 2014, been in Targets around the country for 2 years AND have black people on their leadership team. So plz support the ORIGNALS #TruColour pic.twitter.com/edfVEpwbdN

— allyson🖤wonderland (@helloallys0n) June 12, 2020

Anyways. Black owned, been around. BROWNDAGES on IG. https://t.co/Bu5F7EecVL pic.twitter.com/HlRiUpXm1U

— IG:mARTyrTheCanvas (@BigDawgChoosin) June 12, 2020