Grammy-winning artist 2-Chainz will be leading the creative marketing for fast food franchise, Krystal’s. 2 Chainz will also be working with the chain to create a custom co-branded Krystal’s restaurant in the heart of his hometown neighborhood of college park and he will help develop a “Luxe Line” of premium food products for the brand to be premiered at his restaurant.
“As someone who grew up in the south and understands Krystal’s place in culture and community, 2 Chainz is a perfect partner for adding to and amplifying our brand message,” said Thomas Stager, President of Krystal Restaurants LLC.
Krystal also launched an official campaign on their social media channels featuring menu items with classic 2 Chainz lyrics from different eras through the artist’s extensive career.
