The news of rapper Jeezy launching a sports agency first came from Yahoo Sports reporter Chris Payne. Payne also noted that Yahoo would support and market players from the NBA to the NFL. Jeezy is very familiar in the sports industry after a 2014 VIBE pairing with sports analyst Jay Bilas. In the interview Bilas discussed how Jeezy was an inspiration for him, along with details on how his music went with him throughout his everyday life.
Jeezy has named his agency ‘Sports 99’- which will serve as a full service sports management agency to represent athletes and coaches in the U.S and internationally. The agency will begin with professional representation for NBA and NFL players.