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Golden Globes promises to add at least 13% Black members to its board by next ceremony

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Golden Globes

The percentage target matches the Black share of the U.S. population. 

The Hollywood Foreign Press Association, the organization behind the Golden Globes, has made a pledge on Monday to add at least 13% Black members by next year, following an outcry of the organization’s lack of diversity. 

The announcement comes just as a group of Hollywood publicists sent a letter advising clients to avoid HFPA events until the group outlined a plan to change its representation. After the lack of Black membership was revealed, the HFPA was quick to point out that the majority of the group is women and that 35% of the members come from non-European countries. 

According to a statement from the organization, the HFPA board is committed to “making necessary changes within our organization and in our industry as a whole.”

“We also acknowledge that we should have done more, and sooner (…) As a demonstration of our commitment, the board has unanimously approved a plan to increase membership to a minimum of 100 members this year, with a requirement that at least 13 percent of the membership be Black journalists.” 

The Los Angeles Times revealed in a story on Feb. 21 that the group has no Black members. In addition to this year’s race controversy, the Golden Globes caught backlash when it was revealed that voters were wined and dined, so to speak, by productions eligible for awards. But despite the numerous controversies the organization has faced, it has always been able to bounce back. 

Here’s the letter from the PR firms addressed to the Golden Globes

Greg Goecker, COO & General Counsel

Ali Sar, President

Meher Tatna, Board Chair

Hollywood Foreign Press Association

As publicists we collectively represent the vast majority of artists in the entertainment industry. We call on the Hollywood Foreign Press Association to swiftly manifest profound and lasting change to eradicate the longstanding exclusionary ethos and pervasive practice of discriminatory behavior, unprofessionalism, ethical impropriety and alleged financial corruption endemic to the HFPA, funded by Dick Clark Productions, MRC, NBCUniversal and Comcast.

In the last decade our industry has faced a seismic reckoning and begun to address its failure to reflect and honor the diversity of our community, yet we have witnessed no acceptance of responsibility, accountability or action from the HFPA, even as systemic inequity and egregious behavior are allowed to continue. We collectively and unequivocally agree that transformative change in your organization and its historical practices is essential and entirely achievable. We want to be part of the solution.

To reflect how urgent and necessary we feel this work is, we cannot advocate for our clients to participate in HFPA events or interviews as we await your explicit plans and timeline for transformational change.

While we stand ready to support your good faith efforts, please know that anything less than transparent, meaningful change that respects and honors the diversity and dignity of our clients, their colleagues and our global audience will result in immediate and irreparable damage to the relationship between our agencies, our clients and the Hollywood Foreign Press Association and those who sanction the institutional inequity and insular culture that currently define it.

The eyes of the industry and those who support it are watching.

Respectfully,

42 West

Advantage PR

Agence Contact

align Public Relations

American Entertainment Marketing (AEM)

Anderson Public Relations Group

Array

Ascend Public Relations Group

BazanPR

Bespoke Publicity

Carol Marshall Public Relations

Cassandra Butcher PR & Marketing

Cinematic Red PR

CLD Communications

Core PR Group

DawBell

DDA

Detail PR

E2W Collective

Elzer & Associates

Flash Forward Publicity

Forefront Media

Full Coverage Communications

Guttman Associates Public Relations

Heidi Schaeffer Public Relations

Herring PR

Hive Collective

ICON PR

ID

Image Management PR

imPRint

Independent Public Relations

Indie PR

Integrated PR

JCPR

JDS

Jill Fritzo Public Relations

Jonas PR

JONESWORKS

Joy Fehily Management + Consulting

Katrina Wan PR

Katz Public Relations

Kovert Creative

LongstreetWorks

LSG Public Relations

Luna Entertainment

Main Stage Public Relations

Marleah Leslie & Associates

Marque PR

McClure & Associates Public Relations

Meghan Prophet Public Relations

MLC PR

MPRM Communications

MRC Publicity and Marketing

Nancy Seltzer & Associates

Narrative

NMA PR

Patricola Public Relations

Paula Woods Consultants

Persona PR

Personal PR

Pinnacle Public Relations

Platform Public Relations

PMG-Platform Media Group

Polaris PR

Portrait PR

PR Machine

Premier

PRStudio USA

Presse Public Relations

Principal Communications Group

Prism Media Group

Prosper PR

Public Eye Communications

Rebel PR

Red Sea Entertainment

Relevant

Rogers & Cowan/PMK

Rosenfield Media Group

Rowe PR

Schure Media Group

Sechel PR

Shelter PR

Slash Agency

Slate PR

Strategic Heights Media

Strategic Public Relations

SYStrategies & PR

TCOPR

Tencer & Associates

The Chamber Group

The Collins Jackson Agency

The Initiative Group

The Lede Company

The Oriel Company

The Samonte Group

True Public Relations

TS Collective

VanIden Public Relations

Viewpoint

Vision PR

Wolf Kasteler

ZTPR

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