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Balmain’s First Digital Fashion Show For Couture Fashion Week

Corona didn’t stop Couture fashion Week. Olivier Rousteing and Balmain created a live fashion show stream that exclusively aired on Tik Tok. The couture show also included pieces from Pierre bak main and the designs of successors Erik Mortensen as well as notable looks from Rousteing’s reign. 

“Balmain is all about optimism, and after this period I wanted to bring back this optimism that this brand has been known for. It’s important to reinforce who we are and what we’re known for”, stated Rousteing in an Interview. 


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A SHOW ON A BOAAAAT ❤️ @taylenbiggs love u !!!!

A post shared by OLIVIER R. (@olivier_rousteing) on

Most of the details was kept under wraps to prevent overcrowding and to ensure social distancing was in full affect. However, the brand is set to have an in person fashion show in September for Paris Fashion Week. 

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Aman Magazine 2020

Aman Magazine 2020


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