Corona didn’t stop Couture fashion Week. Olivier Rousteing and Balmain created a live fashion show stream that exclusively aired on Tik Tok. The couture show also included pieces from Pierre bak main and the designs of successors Erik Mortensen as well as notable looks from Rousteing’s reign.
“Balmain is all about optimism, and after this period I wanted to bring back this optimism that this brand has been known for. It’s important to reinforce who we are and what we’re known for”, stated Rousteing in an Interview.
Most of the details was kept under wraps to prevent overcrowding and to ensure social distancing was in full affect. However, the brand is set to have an in person fashion show in September for Paris Fashion Week.
