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Rihanna announces 1st Savage X Fenty Retail Store Locations



savage x fenty

Rihanna just announced that her Savage x Fenty lingerie brand will open its own stores this year.

The inaugural locations will be in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington D.C. The Vegas location will open later this month, followed by additional stores “in early 2022.”

Rihanna shared the news on social media, writing “2022, we coming in HOT! we bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores!”

She also shared a picture that gives a tease of what to expect with the retail locations. 

Last December, Savage X Fenty launched a new collection called Fluff It Up. Coziness was the focus of the pieces, which included a number of styles using the kelly green colorway.

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Rihanna started Savage x Fenty back in May 2018 with California-based TechStyle Fashion Group as an online-only lingerie brand that relied on monthly VIP subscriptions, which cost $49.99. 

The singer has released four Savage x Fenty shows to promote the newest collections, with the first non-televised show being held at New York Fashion Week in 2018. The next three shows in consecutive years were filmed as television specials and aired on Amazon Prime Video. 

In August last year, Forbes said Rihanna was worth $1.7 billion, making her the wealthiest female musician in the world and second only to Oprah Winfrey as the richest female entertainer.

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