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Home Latina

Latin community defends Richard Montañez after claims that he didn’t invent Hot Cheetos

Gabriela Henríquez by Gabriela Henríquez
May 28, 2021
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Latin community defends Richard Montañez after claims that he didn’t invent Hot Cheetos

LOS ANGELES, CA - OCTOBER 11: PepsiCo executive Richard Montanez accepts the Inspiration Award onstage at the '2014 Latinos De Hoy Awards' presented by Hoy & Los Angeles Times at Los Angeles Times Chandler Auditorium on October 11, 2014 in Los Angeles, California. (Photo by Imeh Akpanudosen/Getty Images for Los Angeles Times)

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Richard Montañez, 62, joined Frito Lay as a janitor in 1976, and later became Vice-president of multicultural sales and community promotions of PepsiCo, the company that owns Frito Lay. For decades he has been recognized as the inventor of Flamin’ Hot Cheetos, and for his life story of succeeding against adversities as a Latino in the US, he became a motivational speaker and best-selling author. 

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But the Los Angeles Times published a story last week in which Frito Lay cast doubt that Montanez was the actual creator of the famous chips. The company said “none of their records show” that he was involved in the creation of Flamin’ Hot Cheetos. 

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Gabriela Henríquez

Gabriela Henríquez

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