Richard Montañez, 62, joined Frito Lay as a janitor in 1976, and later became Vice-president of multicultural sales and community promotions of PepsiCo, the company that owns Frito Lay. For decades he has been recognized as the inventor of Flamin’ Hot Cheetos, and for his life story of succeeding against adversities as a Latino in the US, he became a motivational speaker and best-selling author.
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