Yeezy is coming to a GAP store near you. Today, Kanye announced a longterm partnership with GAP that will include him designing clothes for men, women, and kids that will be available in 2021. The “Yeezy Gap” partnership will allow West’s designs to be more affordable to fans. This opportunity is personal to West, who worked for GAP as a teenager in Chicago. He also mentioned to style.com in 2015 that he wanted to be a creative director of GAP and that he wanted to be known as “the Steve Jobs of the GAP”.
— ye (@kanyewest) June 26, 2020
“Under West’s creative direction, the YEEZY design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at accessible price points, with the creative process just getting under way. Additionally, West’s design vision will extend to unique YEEZY GAP expressions in GAP stores and digital channels over time”, read a press release.
Kanye West 2013: “I went to the Gap…let me try to do something.”
In 2021, it’s happening. pic.twitter.com/ANIJ8YKNnW
— Complex Style (@ComplexStyle) June 26, 2020