Beyoncé releases a teaser for fans ahead of her IVY PARK X Adidas collection launch on January 18.
Queen Bey acquired owner ship of her athletic brand IVY PARK in November of 2018. In April of 2019 she announced her partnership with Adidas. In a recent interview with ELLE she stated, “I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender neutral clothing ”.
In a one minute teaser clip she wears outfits from the gender neutral collection alongside other models and brand ambassadors. The collection features hoodies, sneakers, and track suits.