LeBron James Jr, says he already had been a part of the Nike his whole life. More commonly known as Bronny James, the 18-year-old son of LeBron James and an ascending basketball talent in his own right. He is a senior point guard at Los Angeles’s Sierra Canyon School where Bronny James became one of five players who are now official Nike endorsers. LeBron James signed a lifetime Nike deal in 2015 after working with the shoemaker since his own days as an 18-year-old prep prospect. James has said he one day hopes to play alongside his son in the NBA.
Bronny James inked a Nike NIL deal for name, image and likeness rights, along with four other young basketball guards. The other four include two college stars, Iowa’s Caitlin Clark and Stanford’s Haley Jones, as well as two more high school seniors: Dajuan “DJ” Wagner Jr. of Camden., N.J., and Judea “JuJu” Watkins, who plays for the Sierra Canyon girls’ team.