Vanessa Bryant celebrates what would have been Gigi’s, her daughter, 15th birthday, by announcing the launch of the “Mambacita” clothing line.
The clothing line was launched in honor of Gigi with a collection that features hoodies and other apparel. Dannijo was the company Bryant teamed up with for the launch. Also, the mama bear took to Instagram posting a series of modeling pictures of the 2-piece tie-dye sets with the Mambacita butterfly logo and Gigi’s jersey number 2.

View more on this Instagram post: A post shared by Vanessa Bryant 🦋 (@vanessabryant)
There was a rapid wave of support from Hollywood stars posting selfies and photos over the weekend rocking their Mambacita apparel. Flaunting their gear on social media, Hollywood celebrities directed numerous of their followers to the apparel.
Some famous faces posted up in their gear include Eva Mendes, Kate Hudson, Ciara, Lala Kent, Jennifer Garner, Cindy Crawford, Lily Aldridge, Tia Mowry, Reese Witherspoon, Ellen Pompeo, Michelle Williams, Kelly Rowland, SNL host Jimmy Kimmel, and duo Kim and Khloe Kardashian, and many others.

On the other hand, the sports world was ready and rallied behind the Bryant family collection, including players from NBA sides Los Angeles Lakers and Golden State Warriors. Some familiar pro athletes seen rocking their gear include Russel Wilson, Devin Booker, Kyrie Irving, Steph Curry, and the entire Warriors team. Bryant made sure to shout them all out in an Instagram post.

View more on this Instagram post: A post shared by Vanessa Bryant 🦋 (@vanessabryant)
The loving mother explained the purpose of the collection is a way to celebrate Gigi’s 15th birthday –last Saturday—by capturing her spirit. Bryant felt releasing an entire line in her memory was the best way to do it.
Bryant writes, “Gianna was kind, energetic, a leader, and had so much
MAMBACITA swag. When I thought about who would help me capture her laid back yet girly-edge, I thought of female owned @DANNIJO. Two fun-loving sisters running a successful clothing line, they jumped on the opportunity to celebrate Gigi’s birthday with us, completely pro-bono.”
She continued with details on the line and even included that #PlayGigisWay will be on the right-side arm of each hoodie (Gigi’s shooting arm).

View more on this Instagram post: A post shared by Vanessa Bryant 🦋 (@vanessabryant)
Nevertheless, there is endless love and inspiration in the collection. So much that 100% of the proceeds will go to the Mamba and Mambacita Sports Foundation, helping underprivileged athletes, especially women athletes.