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Kylie Cosmetics Suffer Stock Decline After Majority Stake Purchase

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Kylie ‘Billionaire’ Jenner sold a majority of cosmetics company to Coty Inc. for $600 million. While the new majority owners will be in charge of marketing, Kylie will remain the face of the brand.

With the new changes to the brand, there has been a noticable decline in the company’s stock. The company has unfortuntaly lost half of its value since 2016. However, it is still on track to earn $200 million this year.

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Along with being on Kyliecosmetics.com, the brand is now sold in of 1,100 Ulta Beauty Stores.

Amani is the Editor-In-Chief of Aman Magazine. Aside from managing the day to day operations of the magazine she is also a radio personality for Hits 92.3.

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