Beauty

Kylie Cosmetics Suffer Stock Decline After Majority Stake Purchase

Published

1 year ago

Kylie ‘Billionaire’ Jenner sold a majority of cosmetics company to Coty Inc. for $600 million. While the new majority owners will be in charge of marketing, Kylie will remain the face of the brand.

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Candy K Set 💗 for the perfect monochromatic look ✨ shop this limited edition kit now! KylieCosmetics.com

A post shared by Kylie Cosmetics (@kyliecosmetics) on Dec 2, 2019 at 7:12pm PST

With the new changes to the brand, there has been a noticable decline in the company’s stock. The company has unfortuntaly lost half of its value since 2016. However, it is still on track to earn $200 million this year.

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Our NEW limited edition pink pencil sharpener is here 😍 Shop now on KylieCosmetics.com

A post shared by Kylie Cosmetics (@kyliecosmetics) on Dec 18, 2019 at 10:12am PST

Along with being on Kyliecosmetics.com, the brand is now sold in of 1,100 Ulta Beauty Stores.

Amani Sams

Amani is the Editor-In-Chief of Aman Magazine. Aside from managing the day to day operations of the magazine she is also a radio personality for Hits 92.3.